¡¡¡¡The author asserts that advertisements in our world are ubiquitous. People and firms advertise for all sorts of reasons, and the list is constantly expanding. Advertising plays a crucial role in the sponsorship of major events by large companies, and the revenues needed for most print publications to survive. Advertisements enable people to widen their choices and chances in whatever they wish to obtain or discard.

¡¡¡¡But the author says that as useful as it is, advertising is sometimes abused. Misleading the public is the most common form of abuse. For example, cigarette advertisers seek to attract consumers by advertising fashion, good living and other aspects of ¡°success.¡± Television advertising abuses viewers by using hard-selling tactics and relentless bombardment.

¡¡¡¡The author concludes that advertisement can be useful or destructive, depending on its use. ¡°People advertise because they need to,¡± he says. ¡°It is only when they advertise falsehood and misleading information that abuse comes in. We cannot escape this onslaught of advertisements, but we can use our own intelligence to weed out the bad ones.¡±¡¡

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