The Ad Council was founded during World War II to help sell War Bonds. After the war it continued to address pressing social issues with public service advertisements (PSAs). Since 1942 it has created over 1000 advertising campaigns on such issues as forest fi res, safe and sober driving, minority education, crime, drugs, child abuse, recycling, and AIDS. Some of its most famous messages are “Only You Can Prevent Forest Fires,” “Friends Don’t Let Friends Drive Drunk,” and “A Mind is a Terrible Thing to Waste.” Seat belt usage rose from 21% to 70% after the Crash Test Dummies were introduced. The Ad Council’s current major campaigns are to help children achieve their full potential and to encourage Americans to support the war on terrorism.

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　
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