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For recent college graduates, finding a job is a lot like finding a match when dating. In its annual survey of U.S. college students, the research firm Universum USA asked its more than 60 000 respondents to identify the characteristics they associate with dream employers, and broke down the results into seven personality types: careerists, entrepreneurs, explorers, harmonizers, hunters, idealists and leaders.
Google continued to rank as the big favorite, taking the No. 1 spot in five of the personality types and taking a top three spot in all seven. Apple was in the top three with six of the personality types, and Disney was in the top three for five, including idealists, who ranked it No. 1 ahead of Google. Banks, oil companies, and the Big Four accounting firms lost some of their luster among business students, but government and nonprofit employers had a good year among careerists. Disney and Apple, perceived as offering dynamic, challenging work settings, gained ground in this year’s survey with several personality types.
Petter Nylander, chief executive of Universum, says it’s clear that young people want employers who share their values and are a good fit for their personality. “What you see is young employees selecting companies that confirm their views of themselves,” he says. |
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