| Public service advertising, with its focus on public welfare, is very popular around the world. Oftentimes we come across public service advertisements with catchy slogans and vivid cartoon characters. The general public like these advertisements. As a matter of fact, many of these advertisements are more than memorable – they raise awareness and inspire people to act in an upright, moral way and engage in philanthropy. They motivate people to join in social struggle between good and evil.
Like elsewhere, public service advertising in China also plays a major role in improving public welfare. Many public service advertisements have been created to encourage people to say NO to smoking and drug abuse, and to show concern for environment and homeless children etc. Celebrities such as Jackie Chen and Yao Ming have taken an active part in the public service advertising, and for their personal charm, they have influenced a lot of people in doing good to society.
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